Our Shopify Journey: From Store Development to Building Our First Shopify App
Our Shopify journey didn’t start with an app.
It started with building stores.
Over the years, we worked with businesses on Shopify store development, theme customization, migrations, integrations, performance improvements, and ongoing support. Working on different stores gave our team a practical understanding of what merchants need beyond the basic store setup.
That experience eventually led us to a new question:
What if we could build our own Shopify solution?
And that’s where our journey from Shopify development to app development began.
Starting With Shopify Store Development
When we started working with Shopify, our focus was primarily on helping businesses build and improve their stores.
Every project brought different requirements. Some businesses needed a custom storefront, while others needed help with migration, integrations, or improving an existing Shopify store.
Working directly on these projects helped us understand Shopify from a merchant’s perspective.
We saw how small improvements could affect the shopping experience and how certain features could help merchants manage their stores more effectively.
This hands-on experience became the foundation for our next step.
The Idea Behind Our First Shopify App
While working with ecommerce stores, we noticed one simple customer behavior: people don’t always buy when they first discover a product.
They may like a product but want to wait for a sale, compare options, or simply come back later.
That’s where the idea of a better wishlist experience came in.
We wanted to create something that didn’t stop at saving a product. It could also help merchants reconnect with customers when there was a reason to return.
This became the starting point for our first Shopify app.
Building eWeb – Wishlist & Alerts
We developed eWeb – Wishlist & Alerts to combine wishlist functionality with useful shopper alerts.
The app allows customers to save products and receive relevant notifications such as:
- Price-drop alerts
- Back-in-stock alerts
- Low-stock alerts
- Wishlist reminders
- Product sharing
For merchants, the app also provides customer and wishlist insights through its analytics features.
The idea was to keep the experience simple for both sides: easy for shoppers to save products and useful for merchants looking to understand product interest.
What Changed When We Started Building an App?
Building a Shopify store and building a Shopify app are two very different experiences.
With a store project, the solution is created around one business.
With an app, the product needs to work for many different Shopify merchants, stores, themes, and requirements.
That meant we had to think more carefully about:
- Ease of installation
- Merchant configuration
- Store compatibility
- Customer experience
- Performance
- Customization
- Ongoing improvements and support
It was a new challenge for our team and an opportunity to apply what we had learned from years of Shopify work in a different way.
Our First Shopify App Store Launch
After development, testing, and refinement, eWeb – Wishlist & Alerts officially launched on the Shopify App Store on August 27, 2026.
For us, the launch marked more than the release of a new product.
It was our first step from being a Shopify development team to becoming a Shopify app creator.
Now, instead of building only for individual projects, we could create a solution that Shopify merchants could discover and use directly through the Shopify App Store.
What We've Learned So Far
Our first app has already added a new perspective to our Shopify work.
We’ve learned that building a product requires continuous attention after launch. Merchant feedback, usability, performance, and new requirements all become part of the development process.
Most importantly, our store development experience gave us a strong starting point, while app development is teaching us to think about Shopify solutions on a much broader scale.
What's Next?
Launching our first Shopify app is the beginning of another chapter for us.
We’ll continue working on Shopify stores while improving eWeb – Wishlist & Alerts and exploring more ideas for the Shopify ecosystem.
From developing stores to building our own app, the journey has evolved one project at a time.
And this is only the beginning of our Shopify app journey.
People Also Ask
1. Does eWeb – Wishlist & Alerts support WhatsApp alerts?
Yes. WhatsApp Alerts are available in the Growth plan, allowing merchants to use WhatsApp as an additional channel for customer notifications. The Growth plan also includes features such as purchase tracking, custom email templates, and Klaviyo and Mailchimp integrations.
2. What was eWebWorld’s first Shopify app?
eWebWorld’s first Shopify app is eWeb – Wishlist & Alerts, a wishlist solution that helps shoppers save products and receive alerts such as price-drop, back-in-stock, and low-stock notifications.
3. When was eWeb – Wishlist & Alerts launched?
eWeb – Wishlist & Alerts was launched on the Shopify App Store on August 27, 2026.
4. Why did eWebWorld build a Shopify wishlist app?
The idea came from observing that customers often like a product without being ready to purchase immediately. A wishlist gives shoppers a way to save those products and return to them later.
5. What does eWeb – Wishlist & Alerts offer?
The app combines wishlist functionality with features such as price-drop alerts, back-in-stock alerts, low-stock alerts, wishlist reminders, product sharing, and analytics.
6. How is building a Shopify app different from developing a Shopify store?
A store is usually developed around the requirements of one business, while an app needs to work across different Shopify stores and merchant requirements. This makes usability, compatibility, configuration, and ongoing improvements important parts of app development.
7. Does eWebWorld still provide Shopify store development?
Yes. Along with developing its own Shopify apps, eWebWorld continues to work on Shopify and Shopify Plus projects, including store development, customization, migration, integrations, and optimization.
8. Is eWebWorld working on more Shopify apps?
eWebWorld is exploring and working on additional solutions for the Shopify ecosystem based on ecommerce requirements and merchant needs.
About The Author
Rishika Pawar is a Digital Marketing Specialist at eWebWorld with expertise in SEO, content strategy, and AI-first search optimization. She researches emerging technologies and collaborates with software engineers, UI/UX designers, and app developers to create comprehensive, research-backed content on mobile app development, web technologies, and digital transformation. Her work focuses on delivering accurate, user-first information that aligns with Google’s EEAT guidelines and modern AI search experiences.
Search
Popular Posts
Follow us
Recent Posts
About eWebWorld
eWebWorld is a Shopify and eCommerce development company in India with 10+ years of experience building and scaling online stores. We specialize in Shopify development, including store setup, customizations, theme development, migrations, integrations, and performance optimization. Through our expertise in eCommerce, technology, and digital marketing, we help businesses create better online experiences and achieve sustainable growth.
