Wishlist Privacy Policy
Last Modified: 29 September 2026
ewebworld (“we”, “our”, “us”, or “ewebworld”) is committed to protecting the privacy of merchants, shoppers, and other users who interact with eWeb – Wishlist & Alerts (the “App” or “Services”). This Privacy Policy explains what information we collect, how we use it, how we protect it, and when it may be shared.
By installing, accessing, or using eWeb – Wishlist & Alerts, you acknowledge that you have read and understood this Privacy Policy and agree to the collection, use, disclosure, retention, and protection of information as described below.
1. Contact Details
2. How We Collect Information
We collect information when merchants install and use eWeb – Wishlist & Alerts, when shoppers interact with wishlist functionality, and when users contact us for support.
As a Shopify app, we may access information made available to us through Shopify that is necessary to provide the Services. We only request and process information that is relevant to the functionality of the App.
We may collect information:
- When a merchant installs or uses the App.
- When shoppers add products to a wishlist.
- When shoppers use wishlist, alert, or sharing functionality.
- When shoppers subscribe to price-drop, back-in-stock, or low-stock alerts.
- When merchants configure notification, integration, or analytics features.
- When merchants contact us for support.
- When users interact with our App or related services.
3. Information We Collect
Depending on how the App is configured and used, we may collect or process:
- Products added to wishlists.
- Product variants added to wishlists.
- Product and variant identifiers.
- Relevant product information required to provide wishlist functionality.
- The date and time a product is added to or removed from a wishlist.
- Wishlist activity and engagement information.
- Shopify customer identifiers where available and required for wishlist functionality.
- Customer email address where required for notifications.
- Information related to wishlist reminders and alerts, including alert subscriptions and unsubscribe preferences.
- Information required to process price-drop, back-in-stock, and low-stock alerts.
- Email delivery information, such as whether an email was delivered, bounced, or reported as spam.
- Store information, including Shopify store domain and configuration details.
- Information required for integrations such as Klaviyo, Mailchimp, WhatsApp, and webhooks.
- Information relating to wishlist-to-cart and wishlist-to-purchase activity where those features are enabled.
- Information provided when merchants contact our support team.
We do not intentionally collect information that is not necessary to provide or improve the Services.
4. How We Use Information
We process information for purposes including:
- Providing and operating eWeb – Wishlist & Alerts.
- Creating and managing shopper wishlists.
- Providing guest and customer wishlist functionality.
- Sending wishlist reminders and relevant product alerts to shoppers who requested them.
- Providing price-drop, back-in-stock, and low-stock notifications.
- Managing unsubscribe requests and suppressing addresses that bounce or report our emails as spam.
- Providing wishlist analytics and reporting.
- Providing wishlist-to-cart and wishlist-to-purchase tracking.
- Providing data export and CSV functionality.
- Supporting integrations with third-party services configured by merchants.
- Providing customer support and resolving technical issues.
- Maintaining, securing, and improving the App.
- Detecting, preventing, and investigating fraud, abuse, or security incidents.
- Complying with applicable legal and regulatory requirements.
- Enforcing our agreements and protecting our rights and the rights of others.
Where required by applicable law, we rely on an appropriate legal basis for processing personal information, including contractual necessity, consent, legitimate interests, or legal obligations.
5. Shopify Data
eWeb – Wishlist & Alerts is distributed through Shopify and may access certain Shopify data necessary to provide its functionality. The information accessed through Shopify may include store information, product information, customer information, and other data permitted by the Shopify permissions granted to the App. We use Shopify data only for purposes related to providing and operating the App and in accordance with applicable Shopify requirements and privacy laws.
6. Cookies and Similar Technologies
The App or related services may use cookies or similar technologies where necessary to provide functionality, maintain sessions, remember preferences, support analytics, or improve the user experience. Where required by applicable law, appropriate consent mechanisms may be used.
Users may configure their browser to block or delete cookies. However, disabling certain cookies may affect some App functionality.
7. Notifications and Marketing Integrations
eWeb – Wishlist & Alerts can provide features for email and WhatsApp notifications and may integrate with services such as Klaviyo, Mailchimp, Omnisend, ActiveCampaign, Kit, Zapier, and webhooks when enabled by the merchant. These integrations may require relevant customer or wishlist information to be transmitted to the selected third-party service.
There are two types of emails related to the App:
- Notification emails sent by the App: Price-drop, back-in-stock, and low-stock alerts and wishlist reminders are sent by ewebworld through our email delivery providers, only to shoppers who subscribed to them or added items to their wishlist.
- Marketing emails sent by merchants: Any email campaigns created using wishlist data in Klaviyo, Mailchimp, or other integrated services are sent from the merchant’s own account with that service. ewebworld does not send these campaigns, and they are governed by the merchant’s own privacy policy and the policies of that third-party service
Merchants are responsible for configuring these integrations appropriately and ensuring that their use complies with applicable privacy, marketing, and communication laws. ewebworld does not independently determine which shoppers receive merchant-configured notifications. The App provides functionality based on the merchant’s configuration and applicable permissions or consent requirements.
7.1 Email Notifications and Unsubscribing
We send notification emails (such as price-drop, back-in-stock, and low-stock alerts, and wishlist reminders) only to shoppers who have subscribed to them or added items to their wishlist on a merchant’s store. We never buy, rent, or import third-party email lists.
Every notification email includes an unsubscribe link. Shoppers can unsubscribe from alerts at any time, and we stop sending to that address immediately. We also automatically stop sending to email addresses that bounce or that report our emails as spam.
8. Third-Party Service Providers
We use third-party service providers where necessary to operate and support the App.
Our service providers may include:
- Amazon Web Services (AWS) for hosting and infrastructure.
- Email delivery providers, including Resend and Amazon Web Services (Amazon SES), to send wishlist reminders and price-drop, back-in-stock, and low-stock notification emails.
- Shopify for ecommerce platform functionality and related services.
- Messaging, analytics, integration, and other service providers selected or enabled by merchants.
Third-party providers may process information on our behalf or as part of services directly configured by merchants. We take reasonable steps to ensure that service providers handle information in accordance with applicable contractual and legal requirements.
9. Data Retention
We retain information only for as long as reasonably necessary to provide the Services, fulfil the purposes described in this Privacy Policy, comply with legal obligations, resolve disputes, enforce agreements, and protect our legitimate interests. When information is no longer required, we may securely delete or anonymize it, subject to applicable legal or technical requirements.
If a merchant uninstalls the App, we handle the merchant’s data in accordance with applicable Shopify requirements and our legal obligations. We respond to Shopify’s mandatory privacy webhooks: when we receive a shop data deletion request (shop/redact), we delete the store’s data, and when we receive a customer data deletion request (customers/redact), we delete that shopper’s wishlist and alert data. Customer data access requests (customers/data_request) are handled in cooperation with the merchant.
10. Data Security
We take reasonable technical and organizational measures to protect information against unauthorized access, alteration, disclosure, loss, misuse, or destruction. Our App infrastructure is hosted using Amazon Web Services (AWS).
However, no method of transmission or electronic storage is completely secure. Therefore, while we take reasonable measures to protect information, we cannot guarantee absolute security.
11. Data Sharing and Disclosure
We do not sell personal information. We may disclose information when reasonably necessary:
- To provide and operate the Services.
- To service providers that support our infrastructure and operations, including email delivery.
- When a merchant has enabled a third-party integration.
- To comply with applicable laws, regulations, legal processes, or governmental requests.
- To investigate fraud, security issues, or unlawful activity.
- To protect the rights, property, or safety of ewebworld, our users, or others.
- In connection with a merger, acquisition, restructuring, sale, or transfer of all or part of our business.
12. International Data Transfers
Information may be processed or stored in countries other than the country where the merchant or shopper is located, including the United States. Where information is transferred internationally, we take reasonable steps to ensure that appropriate safeguards are applied in accordance with applicable data protection laws.
13. Your Privacy Rights
Depending on your location and applicable law, you may have rights regarding your personal information, including:
- The right to access your personal information.
- The right to request correction of inaccurate information.
- The right to request deletion of certain information.
- The right to request restriction of processing.
- The right to object to certain processing.
- The right to withdraw consent where processing is based on consent, including unsubscribing from notification emails.
- The right to data portability where applicable.
- The right to lodge a complaint with an applicable data protection authority.
To exercise applicable rights, please contact us at info@ewebworld.in. Shoppers may also contact the merchant whose store they used.
14. Merchant Responsibilities
Merchants using eWeb – Wishlist & Alerts are responsible for ensuring that their use of the App complies with applicable privacy and data protection laws. Merchants are responsible for providing appropriate privacy notices, obtaining required consents, and configuring notification and third-party integrations in accordance with applicable laws.
15. Children's Privacy
eWeb – Wishlist & Alerts is intended for use by Shopify merchants and their customers and is not specifically directed toward children. We do not knowingly collect personal information from children in circumstances where such collection is prohibited by applicable law.
16. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes to our Services, technology, service providers, legal requirements, or business practices. When we make changes, we will update the “Last Modified” date at the beginning of this Privacy Policy. Where required by law, we may also provide additional notice.
17. Complaints
If you have a concern about how we collect, use, or process personal information, please contact us first at info@ewebworld.in.
We will review and respond to privacy-related complaints within a reasonable period and in accordance with applicable law. If you are not satisfied with our response, you may have the right to contact the relevant data protection authority in your jurisdiction.
18. Contact Us
For questions regarding this Privacy Policy, data protection, or eWeb – Wishlist & Alerts, please contact:
ewebworld: Office 504, Mahasagar Corporate, Indore, Madhya Pradesh, India
Email: info@ewebworld.in